Saudi Association for Exhibitions and Conferences is the official platform for developing and enabling the sector, we work to build a competitive environment, support national capabilities, and open global investment opportunities aligned with Saudi Vision 2030.
Saudi Association for Exhibitions and Conferences (SECA) is the leading umbrella for this vital industry, working as a strategic link between government and private sectors to ensure exceptional experiences that enhance Saudi Arabia’s global standing.
Developing and regulating the sector according to best global practices
Qualifying young national talents to lead the future of events
Attracting quality investments and enhancing the sector's contribution to GDP
2017
Enable the sector’s workforce by setting standards and providing technical support and opening communication channels and sustainable growth for all partners.
To be the SECAforce in making Saudi Arabia the leading and most innovative destination in the exhibition and conference industry worldwide.
We translate our ambitions into a tangible reality, through continuous achievements that contribute to the growth of the exhibition economy and enhance Saudi Arabia’s status as a leading global destination.
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